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SKILL 46

Promote the Organization’s Vision and Values

Your willingness to promote your organization’s vision and values provides direction for employees. The vision is an aspirational statement that presents what your organization wants to accomplish. A statement of values provides guidance to you and other employees as you go about completing your work. You must consider your organization’s vision and values whenever you are making decisions, solving problems, or taking action of any kind. Your demonstration of doing this is a stronger message than any for promoting your organization’s vision and values.

It’s important because a vision and values ...

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