Skills Management

4The Skills of Middle Managers in a Strategic Context of Corporate Social Responsibility: the MEDIAPOST Case-Study

The question of the social and environmental responsibility of organizations, companies and even of individuals is at the heart of recent research in management sciences. In the case of companies, social responsibility or corporate social responsibility (CSR) “is constituted by the different response scenarios implemented […] by producing strategies, management tools, tools for behavioral change and methods of management, inspection, evaluation and accounting that incorporate […] new conceptions of performance” [CAP 10, p. 16]. Today, more and more large companies in particular are starting to consider the consequences of their daily actions, especially in a dire economic environment in which they are affected by recurrent blocks (such as boycotts and strikes) that impact their potential longevity.

In order to reduce these types of risks, which above all go to show the numerous doubts surrounding large companies, middle managers act as a central pillar in striving for a social compromise to avoid permanent conflict with their stakeholders. It is therefore important to study CSR strategies, notably through the skills implemented by middle managers to spearhead such strategies. In tandem with these strategies, human resource (HR) managers often showcase endurance and creativity. To better understand these issues, after having defined the notion of CSR and determined ...