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Why a marketing background is a good fit for the library profession

Beth R. Canzoneri

Abstract

Many are entering the library profession as a second career after years of honing skills in other occupations, including marketing. This chapter explains why a previous marketing career is a good fit for the library profession, and how marketing experience can be a valuable asset when applying for a library position. The author establishes a frame of reference for library marketing, and explores the need to market libraries. The chapter also explores why the library profession needs librarians with marketing expertise, and explains how to transition existing marketing skills to a job as a new librarian. The chapter also details the steps involved ...

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