Chapter 1. Introduction

The problem of spam is largely based upon your perspective. If you are a marketer who sends information via electronic means, you might be of the opinion that “there is no such thing as spam.” If you are a service provider or a large enterprise, you know spam by the complaints you receive in the call center. As an individual, you probably “know spam when you see it.”

Unfortunately, the problem of spam is here to stay, at least until the proper social, legislative, and technical controls are in place to stop it. No book on the topic of spam can really address the social and legislative aspects of the problem. The only realistic means we have to control spam today is technical. The ultimate technical solution to the problem ...

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