3    Fallacies, Fantasies, and Biases in Today’s Investment World

INVESTING SUCCESS in these times that call for the “New ROI” approach means positioning portfolios for success no matter the ups and downs of economies and markets, and the emotional responses to them.

It sounds simple, but it’s not. We don’t live (and invest) in a vacuum. Sales pitches of all kinds bombard us daily. People also develop personal biases related to investment decisions—and sometimes those decisions can wreck retirement plans.

Let’s look more closely at some of the most common biases, fallacies, and fantasies in investing, and expose them for what they are: a hindrance to achieving your investing and retirement goals.

First Things First

Forget those hot investment ...

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