Acknowledgments
Much gratitude to our clients who, for the past twenty years, have entrusted us with the opportunity to work closely with their salespeople and sales managers. Many of the ideas and examples in this book grew out of the opportunities provided to us by our valued clients.
To Sue Reynard, freelance editor par excellence, and my close companion on this book journey for many months. On numerous occasions when I was at a loss for words Sue had the uncanny ability to tell me what I was thinking at the same time she was typing it. I’m very grateful for Sue’s conversational and “tell-it-like-it-is” writing style.
Many thanks to Dennis Chopko, president of Killing Herb, Inc. and a very successful distributor of our sales training program. ...
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