1. HR Chally Group, The Chally World Class Sales Excellence Research Report (Dayton, Ohio: HR Chally, 2006), p. 75.
2. Steven Covey, The 7 Habits of Highly Effective People (New York: Simon & Schuster, 1989, 2004), p. 233.
3. Frederick E. Webster and Yoram Wind, Organizational Buying Behavior: Foundations of Marketing (Englewood Cliffs, N.J.: Prentice Hall, 1972), p. 113. You may have to scour secondhand bookstores or go to the library on this one, but it will be worth your while.
4. John O’Shaughnessy, Why People Buy (New York: Oxford University Press, 1987).
5. Covey, 7 Habits, p. 237.
6. Harvard Business Review, Business Classics: Fifteen Key Concepts for ManagerialSuccess. (Boston: Harvard Business School Publishing Corporation, ...