Epilogue to Part II
Never before have your competitors been as strong, as fast, as hungry, or as agile as they are today. Never before have you faced as many new competitors as you do today. And they will be even more formidable tomorrow. So even if you are successful today, it’s dangerous to assume you will remain successful simply by doing the same things that brought you success.
That’s where the eight sales roles come in. By following the plan prescribed in this book, you will find numerous opportunities to sell more effectively and more strongly differentiate yourself from the competition. You will need to be persistent as you:
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