Chapter 1

Game changer

The people are the masters.

Edmund Burke, House of Commons, 1780

Every day, in every part of the globe, millions of small businesses go to war – sometimes against each other, but often with themselves.

This book opens up the economic and social mystery of the entities that underpin communities. Small firms are “hidden” within clear sight. They are the backbone of our economies, but we know very little about them – their goals and aspirations; what makes them similar; what makes them different. This all starts to change with this book.

To put it simply, we see the economies and business communities of the world differently. Yes, they are made up of millions of businesses. But most of these businesses – actually almost ...

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