Chapter 4
Finding the five tribes
For thither the tribes go up.
Psalm 122:4
What are the concerns, hopes and issues that SME operators deal with? What makes small business owners lie awake at night? If you really want to understand the small business sector, then you have to know what these factors are.
As we’ve pointed out in earlier chapters of this book, we need to stop thinking of small firms as one common, universal and standardised group. Instead, we need to focus on the underlying activities and goals of the owners and operators of these firms. Small firms are natural extensions of their owners’ capacities, goals and aspirations. Quantitative descriptors (such as number of employees, turnover and the like) don’t really help us to understand ...
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