Small Business Exposed

Appendix 2

Segment profiles

An overview of the segments

Table A2.1 provides an overview of the segments:

Table A2.1 Overview of the segments

Group	Goals and performance	Main impact factors	Business profile
Seekers Financially Constrained Growth Aspirers: 14%	66% seek growth but only 39% experienced revenue growth in the last 12 months	Maintaining and growing revenues; Managing cash flows, costs and overheads; Access to finance	Industry: Retail trade; arts and recreation services ~15% involved in import/export Majority young small businesses: 90% under $500,000 turnover and fewer than four employees; 44% fewer than three years in operation
Whatnows Externally Impacted Growth Seekers: 23%	55% seek growth but only 38% ...