Appendix 2

Segment profiles

An overview of the segments

Table A2.1 provides an overview of the segments:

Table A2.1 Overview of the segments


Goals and performance

Main impact factors

Business profile


Financially Constrained Growth Aspirers: 14%

66% seek growth but only 39% experienced revenue growth in the last 12 months

Maintaining and growing revenues; Managing cash flows, costs and overheads; Access to finance

Industry: Retail trade; arts and recreation services

~15% involved in import/export

Majority young small businesses: 90% under $500,000 turnover and fewer than four employees; 44% fewer than three years in operation


Externally Impacted Growth Seekers: 23%

55% seek growth but only 38% ...

Get Small Business Exposed now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.