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Small Business For Dummies, 6th Edition
book

Small Business For Dummies, 6th Edition

by Eric Tyson, Jim Schell
April 2024
Beginner content levelBeginner
464 pages
12h 59m
English
For Dummies
Content preview from Small Business For Dummies, 6th Edition

Chapter 11

Marketing: Products, Pricing, Distribution, Promotion, and Sales

IN THIS CHAPTER

Bullet Defining marketing and developing products or services

Bullet Determining a price and pricing strategy

Bullet Setting up a distribution system

Bullet Promoting your products or services and creating buzz with publicity

Bullet Understanding the role of online marketing

Bullet Realizing the importance of sales and customer relationships

Close the door, turn off your phone and computer, and put on your thinking cap. It’s time to discuss the topic of marketing and the process that defines it. After all, marketing is the one facet of your business that will separate your product or service from the hundreds (or however many) of competing products or services in the marketplace. Yet, marketing is typically ranked either first or second on the small-business owner’s list of the most difficult skills to master. (Managing employees is ...

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Publisher Resources

ISBN: 9781394242764Purchase Link