Chapter 12
Tapping Technology
IN THIS CHAPTER
Deciding between cloud- and internal server-based storage
Ramping up your business’s efficiency by using technology and the internet
Tapping into artificial intelligence
Finding help in buying a business or franchise
Technology is intended to help small-business owners run their businesses more efficiently and profitably. Hence, we encourage you to keep a finger on the pulse of technology and its role in your type of business. In fact, if you fail to track and take advantage of useful technology, your business can end up getting thumped by your competition (for more on the needs of a growing business, head to Chapter 20). However, similar to any tool, technology can be misused or overused and become more costly than intended.
Do not buy expensive new business hardware and software until you talk with other small-business owners who’ve used the product for at least a year. Be sure to exercise self-discipline when you’re searching for small-business ...
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