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Small Business For Dummies, 6th Edition
book

Small Business For Dummies, 6th Edition

by Eric Tyson, Jim Schell
April 2024
Beginner content levelBeginner
464 pages
12h 59m
English
For Dummies
Content preview from Small Business For Dummies, 6th Edition

Part 3

Running a Successful Small Business

IN THIS PART …

  • Understand the early tasks that need taking care of as you get your business off the ground.
  • Implement a total marketing plan to improve sales and increase profitability, target advertising and publicity to your audience, and develop smart strategies for pricing and distribution.
  • Harness the power of technology, including aritificial intelligence.
  • Master “the care and feeding” of customers to keep them loyal to your business.
  • Use financial information, such as profit and loss statements and balance sheets, to better manage your business.
  • Solve the problems that accompany many small businesses by learning from others’ experiences.
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Publisher Resources

ISBN: 9781394242764Purchase Link