Launching a Blog
Blogging allows you to create linkable messages — content — that your target audience can view and share. Each time a reader shares a post, it carries your name, your message, and a link back to your site to new contacts for your business.
Good blogs share common elements:
They’re graphically simple.
They’re full of short entries, or posts, that you update frequently and present chronologically, with the newest posts listed first and most prominently.
They advance a distinct point of view and focus on a particular interest area.
They use RSS (Really Simple Syndication) or other file formats that allow one blog to distribute and share posts with others so third-party websites can repost or excerpt posts with a link back to the originating site.
Getting started
The great news is that you don’t have to start from scratch to begin blogging. Instead, you simply choose a blogging platform — most are free — and, with practically no tech knowledge, you can begin blogging within ...
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