CHAPTER TWOThe Good, the Bad, and the Ugly

When Business Thinking Advances Social Change — and When It Doesn’t

All market activity has some social impact, just as all nonprofits and foundations — like the Ladies Auxiliary I mentioned in chapter 1 — engage with the market in one way or another, though their links may well be very light. The real question is what kind of impact business can make on social change, and whether it preserves the status quo or brings about social transformation.

Businesses create jobs, ideally good ones with good benefits. Businesses produce and distribute goods and services, ideally ones that are socially and environmentally useful. And they stimulate technological innovation, ideally in areas that benefit the public ...

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