1. M. Taibbi, “The Great American Bubble Machine,” Rolling Stone,, 2008.

2. R. Reich, “A Few Hundred Supernovas,” American Prospect Online, October 2, 2006.


1. M. Bishop and M. Green, Philanthrocapitalism: How the Rich Can Save the World (New York: Bloomsbury, 2008).

2. Cited in “The New Wave of American Philanthropy,” NonProfit Times e-newsletter, January 7, 2007. To be fair to Bono and Bobby Shriver, Product Red is one of the better embedded giving schemes on the market; the term describes activities in which some of the price that consumers pay for goods and services goes to a charity or other social cause. Project Red insists on detailed contracts with companies ...

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