Small Enterprise Marketing

Small Business Enterprises: Theory and Contributions

Small business enterprises have a positive impact on society in many different ways, including creating employment, generating income in the local community, contributing to local identity and bringing visitors to the area. They also have a wider positive social impact on society.

Early conceptualisation of responsible business and consumer behaviours focused on the environmental dimensions of their impact, while current strategies consider the wider social responsibilities of small businesses and managerial decision-making. Consumers have become accustomed to contemplating the environmental (nature) and the social setting (people and society) when considering who to purchase from and what ...