Chapter 1. Finding a New Game

Finding a New Game

Finding a new game is about creating a new business, or completely reinventing an old one. It’s about departing radically from the past to develop new products, customer segments and a new way of operating – an entirely new business model. You may decide, as we shall see in the case of Wipro, that there is not enough value-creating potential in the existing business and you want to move into a new business. Alternatively, new technology or market developments may open up the opportunity to create a product breakthrough and completely reinvent a business, like Apple’s introduction of online music and the iPod. Finding ...

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