Chapter 5. Restoring Profitability
Restoring profitability is about focusing on the money-making parts of the business and restructuring by fixing, downsizing, divesting or closing the loss-making parts of the business. It’s about refocusing the business model on the core elements of distinctiveness. Restoring profitability often becomes necessary after failing to get a business back into shape, as we saw in the case of HSBC when it failed to integrate Marine Midland and Household. It may be needed after taking a big bet that puts the business at risk, such as happened at Apple when it failed to relaunch growth with diversification or, as we shall ...
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