11. Looking like a tart
How you talk about the business, show figures and conduct yourself will all affect how your business is perceived by others.
From the moment that you start pitching the idea to friends and relations you should be looking to be able to capture the spirit of the business in just a sentence or two.
From now on you will be selling the idea of the business to others – be they investors, potential staff members or customers. You will find yourself repeating phrases that quickly become like politicians’ sound bites. This is all healthy and normal and how most of us begin to learn the art of presenting. You are constantly being monitored and scored by the people around you on how well you present your business, even if at this ...