12. Look at me!
You are one of many thousand new businesses launching this year; how do you ensure that you are heard above all the noise without spending a lot of money?
PR for your business should begin as soon as the business plan is finalised. There are many opportunities to start creating a buzz.
Even if there are still a few months to go before you have access to your premises or before you have finished fund-raising, you can still start promoting yourself. Start early by advertising for staff early. Often local papers can be persuaded to add some editorial to a job advert if you commit to them for all your recruitment advertising (this doesn’t stop you using recruitment agencies). Try to get features written about you in the papers by ...