21. Magnum opus
Creating a business plan is like baring your soul to the world because what is contained within the text will expose your aims, goals, aspirations and level of motivation for all to see.
Write the document for you, not others, and use it as the blueprint to success. Remember you’re not writing a novel – less of the flowery prose and idealistic diatribe and more on the facts and figures.
A great business plan is really simple. No matter how complex your business, the end product should give any reader, no matter what their background, a huge insight into the business, your market, your goals and how you intend to succeed. A business plan should not be an excuse to confuse and wow readers with excessive use of management talk, ...