23. The language of lords
The executive summary should always form the start of your business plan, but paradoxically it should always be the last part that you write.
What you are trying to achieve with an executive summary is similar to the back-cover blurb of a novel: get them hooked, don’t just list all the fancy things you intend to buy and sell.
Once you have a first draft of your complete business plan it is time to start looking at creating the executive summary. You are looking to write no more than about three pages. A summary should be a brief précis of the main points in your business plan. It should not include any information that is not contained elsewhere in the plan. The purpose is to give readers a quick overview of the plan ...