28. Having peripheral vision
Variety is the spice of life. From the moment you start creating your business plan you should be exploring every possible way that the business can make money.
This isn’t about having fingers in every pie and getting in a mess. It’s to ensure that you are maximising profit for you and your business.
Although the strongest business planning revolves around a business’s core values, shrewd entrepreneurs do not put all of their eggs into one basket. It may be that you look at adding a website or a mail order capacity to your business plan as a way to seem like a multi-channel, ‘with-it’ sort of business. Or you may include the other sales channels as serious money earners but not be truly committed to them, by not ...