36. Buy it!
No matter how good your idea is, you must convince others to part with their cash to make it a success. Advertising your business will create awareness and ‘help’ customers buy from you.
Look for the cheapest ways to reach as many of your target audience as possible. Dragging people in off the street could work, but you might get in a bit of trouble with the police!
Newspaper advertising can be very effective but it can be very expensive over a prolonged period. The important thing for you to do is measure the effectiveness, if you can. Adding a reference code to specific adverts can help you monitor the effectiveness, as can counting the number of customers entering your premises before, during and after a campaign. No monitoring ...