1. Playing the name game
Deciding upon a name for a business is like naming a child. This business is your progeny and you’ll want to help it grow and mature over the coming years.
Naming the business can mean hours of agonising before finally making a decision. Do have fun when choosing a name for your business, but make sure you can tell it to your friends without giggling.
Why all the fuss? Having a badly chosen name for a company will not do you any favours when promoting your business. A name that is difficult for the public (or worse, for staff members) to pronounce is a little embarrassing, if you are forever correcting them. A name that conjures images of a completely different product or service will simply cause confusion. Unless the ...