37. Getting lost en route
You could do nearly no planning and still come out smelling of roses – but you’d be better off taking your chances on the Grand National. Make a plan!
No matter how long you spend planning your business, no matter how much research you conduct and no matter how many opinions you canvas, there will still be surprises.
It’s vital to diversify your offering and closely monitor the performance of your business. Not only will this avoid any nasty cash flow issues, but it will also help ensure that you are profiting from all of your sales channels.
There are occasions when the problem is much bigger than having to tighten your belt for a few months, or worse, laying off a member of staff to save costs. Unbelievably, it could ...