38. By any means necessary
The more routes to market you are able to tap into, the more chance you have of gaining revenue. Know what you want and go for it!
Talking about your great ideas for world domination down the pub is all very well, but your time would be better spent actually putting them into action.
Listing every possible sales channel may make for a healthy looking business plan, but don’t spread yourself too thin. Each route to market will require expenditure, expertise and serious commitment. Know exactly why you are entering each route to market and what you expect to achieve from each sales channel. Many retailers never consider the possibility of mail order. Mail order, if you are already holding stock, is a relatively cheap ...