45. Playing with the electric internet
Website promotion should encourage progress and growth of you or your company; a perfect promotional website will do both of these things.
Attract your users with a slick, well-executed website. Don’t slap them in the face with a wet kipper.
Every Tom, Dick and Harry is trying to promote, sell, force their views, convert, inspire, turn on and sometimes steal from hapless users of the World Wide Web. To decide that you want no part in the madness is terribly honourable but not terribly bright. It really is a case of: if you can’t beat ’em, join ’em and then beat ’em. Promoting yourself, your product or your views on the web can be expensive and ineffectual and it can also be so viral and successful that ...