2. Big, bold and a little bit cheeky
Creating a logo and a name for a business are closely connected and should really be decided upon at the same time. Remember, your business name and logo will become your brand.
In today’s image-conscious world, branding has never been more important. If you are able to tap into the Zeitgeist, you will be well on your way to success.
One important tip: avoid at all costs a logo that looks in any way like male genitals – this is surprisingly easy to do by accident, and it won’t win you many customers!
There’s always a rush associated with launching a new business, often because there has already been a financial outlay and you need to get to market as soon as possible to recoup, or because you fear that someone ...