48. What are you crying about?
Customers can be annoying, needy and very time consuming, but without them you would not have a business. Are you nurturing your customers?
The best people to judge how well your business is performing are those to whom you are selling. Take a deep breath and start proactively interacting with your customers.
Always keep questionnaires and correspondence to customers polite and well written, and answer their questions fully – you don’t want your rude letters to be shown for all to see on some tough-talking consumer affairs programme on TV!
Many businesses deal with dissatisfied customers reactively – nothing happens until the complaint comes that orders have not been received, the product was faulty or the wrong ...