4. Who wants some?
For the business to work you need customers. Do you know who your customers will be? Are you sure you know? What proof do you have?
Many people start a business because they are looking for a lifestyle change and a chance to do a job properly. The best reason, though, is because you feel it will be profitable.
Customers are a bit scary and some of them may not be people you would like to meet in a dark alley, but you need to explore their needs and behaviour. It is important to decide on your stereotypical customer, both in your own mind and for the purposes of defining your consumers within your business plan. What you write will not be set in stone – there will always be consumers buying your products that you would never ...