August 2018
Beginner
320 pages
8h 3m
English
To get a handle on what smart business means in practice, we need to look closer at Alibaba. Every day, millions of business actors connect and coordinate through the Alibaba Group’s vast consumer e-commerce networks, made up of Tmall, the website for larger brands, and Taobao, the wider online marketplace for small boutique brands, independent sellers, and innovators like the web celebs. (See the sidebar “Alibaba at a Glance” for a snapshot of all Alibaba Group’s businesses and networks.) These networks present each customer with a personalized shopping experience, an individualized, virtual mall for every shopper. On the supply side, sellers have all the tools to run an online storefront, to partner ...