CHAPTER 3

DATA INTELLIGENCE

How Machine Learning Uses Data to Make Business Smart

Every month, more than half a trillion users browse the Taobao app. They wander through the world’s largest virtual shopping mall, flitting from store to store and peeking at the world’s most exciting products at unbeatable prices. But the end user only sees the tip of the iceberg of Alibaba’s marketplaces. Little does the average consumer know that he or she is selecting from a carefully chosen subset of Alibaba’s more than 1.5 billion product listings (compared with Walmart’s 17 million or Amazon’s 350 million in 2017) offered by millions of sellers.1

The experience for sellers is similar. The average seller only needs to know that Alibaba’s tools and dashboards ...

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