August 2018
Beginner
320 pages
8h 3m
English
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INDEX
Note: Page numbers in italics followed by f and t refer to figures and tables, respectively.
A/B testing, 65, 82, 84, 138, 171, 172
adaptable products
data intelligence feedback for, 62–63, 62f, 109
iterative experimentation in strategy resulting in, 141
Adidas online store, Tmall, 3
advertising
Alibaba’s move to mobile and new approaches in, 159
Alimama platform’s support for, 231–232
brand growth using, 234
data intelligence and, 215
designers and, 244
network growth and, 214
offline advertising compared with online use of, 232
Singles Day banner ads for, 245
Taobaoke marketing affiliate links and, 45, 232, 234–235, 243
Taobao’s growth and expansion of technology in, 234
advertising-based revenue model
Google and, ...