OTHER TITLES IN OUR MARKETING STRATEGY
Naresh Malhotra, Georgia Tech, Editor
- Expanding Customer Service as a Profit Center: Striving for Excellence and Competitive Advantage by Rob Reider
- Applying Scientific Reasoning to the Field of Marketing: Make Better Decisions by Terry Grapentine
- Customer-Oriented Marketing Strategy: Theory and Practice by Tevfik Dalgic
- Marketing Strategy for Small- to Medium-Sized Manufacturers: A Practical Guide for Generating Growth, Profit, and Sales by Charles E. France
- Basics of Branding: A Practical Guide for Managers by Jay Gronlund
- Dynamic Customer Strategy: Today’s CRM by Jeff Tanner, Jr.
- Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, ...