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Smart Marketing by Ahmed Akber

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OTHER TITLES IN OUR MARKETING STRATEGY

COLLECTION

Naresh Malhotra, Georgia Tech, Editor

  • Expanding Customer Service as a Profit Center: Striving for Excellence and Competitive Advantage by Rob Reider
  • Applying Scientific Reasoning to the Field of Marketing: Make Better Decisions by Terry Grapentine
  • Customer-Oriented Marketing Strategy: Theory and Practice by Tevfik Dalgic
  • Marketing Strategy for Small- to Medium-Sized Manufacturers: A Practical Guide for Generating Growth, Profit, and Sales by Charles E. France
  • Basics of Branding: A Practical Guide for Managers by Jay Gronlund
  • Dynamic Customer Strategy: Today’s CRM by Jeff Tanner, Jr.
  • Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, ...

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