Chapter 9



In the introduction of this book, we listed the seven principles of smart marketing. This powerful model will help any business with revenue growth as one of its primary goals. You do not have to invest large amounts of money to achieve great things—you just need to put in the hard work and you’ll reap the rewards.

In this chapter, we’ll review the challenges that we as sellers face in marketing and sales. We’ll then review the seven smart marketing principles to see how we should deal with the challenges and the key questions to ask when implementing them.

The Marketing and Sales Revolution

In the introductory chapter of this book, we talked about the marketing and sales revolution we are all witnessing. This ...

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