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Enterprise
Smart Marketing by Ahmed Akber
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Contents
Foreword
Acknowledgments
Introduction
Chapter 1
Principle 1: A Positive Marketing Mindset—Managing What’s In-between Your Ears
Chapter 2
Principle 2: Insight—Understanding Your Customers
Chapter 3
Principle 3: Messaging—Developing Messages That Stick
Chapter 4
Principle 4: Visibility—Being Useful to Customers
Chapter 5
Principle 5: Planning
Chapter 6
Principle 6 (Part One): Selling—Like It or Not, You Are in Sales
Chapter 7
Principle 6 (Part Two): Closing the Sale
Chapter 8
Principle 7: Productivity—Maximizing Your Marketing Productivity
Chapter 9
Conclusion
References
Index
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