Smart Marketing

Contents

Foreword

Acknowledgments

Introduction
Chapter 1	Principle 1: A Positive Marketing Mindset—Managing What’s In-between Your Ears
Chapter 2	Principle 2: Insight—Understanding Your Customers
Chapter 3	Principle 3: Messaging—Developing Messages That Stick
Chapter 4	Principle 4: Visibility—Being Useful to Customers
Chapter 5	Principle 5: Planning
Chapter 6	Principle 6 (Part One): Selling—Like It or Not, You Are in Sales
Chapter 7	Principle 6 (Part Two): Closing the Sale
Chapter 8	Principle 7: Productivity—Maximizing Your Marketing Productivity
Chapter 9	Conclusion

References

Index