CONCLUSION
Digital technologies, including recent advancements in AI, provide vast opportunities for businesses to scale up and broaden their scope using data, algorithms, and networks. This is true for both tech giants and traditional businesses.
Many traditional businesses have found success by adopting a digital-first mindset, placing digital innovation at the core of their strategies. This shift is evident in how their leaders define their companies. For instance, Patrick Doyle, former CEO of Domino’s Pizza, referred to his company as a tech firm that happens to sell pizza.1 John Deere, founded in 1837 and known for its agricultural, construction, and forestry equipment, considers itself a tech company that produces ...
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