We have always wanted to be Earth’s most customer-centric company. We won’t change that.
—Jeff Bezos
Brick-and-mortar stores are often viewed as a relic of retail’s past rather than its future. However, one Chinese shoemaker begs to differ.
This retailer, which collected data on shoe try-on rates within its stores, inserted smart chips into its footwear. Surprisingly, the data revealed that the most frequently tried-on shoe type didn’t top the sales charts. Upon discovering and redesigning excessively long shoelaces, the conversion rate from try-ons to purchases for this specific shoe type soared from 3 percent to 20 percent. In addition, the retailer installed 3D foot scanners in over one thousand of its ...
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