INTRODUCTION

Fight the Right Battle

How can traditional businesses survive and thrive in their battle against tech giants? If you’ve picked up this book, you’re as intrigued by this question as we are. Over the past decade, traditional businesses across various sectors around the world have experienced continuous disruption and encroachment from digital startups and tech giants.

Traditional financial institutions are grappling with the rising fintech companies, which are reshaping every aspect of business, from payment services to consumer lending. In the automotive industry, traditional car manufacturers are competing with innovative tech players, such as Tesla, and autonomous vehicle pioneers like Google. The retail sector is under threat ...

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