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THE BIG PREMISE: THINK ABOUT AMPLIFICATION

1 When people see themselves for the first time on a television screen, most are shocked to discover how much heavier they look. The lens of a camera, as we have previously noted, automatically adds ten pounds—to everyone.

Everything, in fact, gets amplified on video. Therefore, every aspect has to be carefully monitored to maximize your presence. When you are in a large, open room, any single item in the room can be swallowed up by the large space that surrounds it. With videoconferencing, however, camera angles tend to be much tighter, so space is much smaller. As a result, whatever is seen occupies ...

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