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Smarter business start-ups: Start your dream business by Jon Smith

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12

Look at me!

You are one of many thousand new businesses launching this year; how do you ensure that you are heard above all the noise without spending a lot of money?

PR for your business should begin as soon as the business plan is finalised. There are many opportunities to start creating a buzz.

Even if there are still a few months to go before you have access to your premises or before you have finished fund-raising, you can still start promoting yourself. Start early by advertising for staff early. Often local papers can be persuaded to add some editorial to a job advert if you commit to them for all your recruitment advertising (this doesn’t stop you using recruitment agencies). Try to get features written about you in the papers ...

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