To make your business a success you must present yourself as the best person for the job in everything that you do.
Your confidence will rub off on those who read what you write and listen to what you say. Success comes from thinking successfully.
Having attitude does not only mean threatening behaviour, talking loudly about 9mm’s, driving erratically and wearing far too much gold – that’s just being silly. In business, attitude is all about having bags of confidence, not bling.
The image that all business owners must portray is confidence through their understanding of the business inside out. Customers, suppliers and investors will be far more likely to part with their money and products if they feel ...