Book description
Save time and money in building, marketing and promoting your business
With huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke.
Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques.
Draws from author David Siteman Garland's extensive experiences as a successful entrepreneur
Based on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and small
Strategies and ideas are easy to understand, digest, and immediately put to use
From learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Faster, Cheaper will save you time, money, and aggravation whether you're building your tenth business or your first.
Table of contents
- Copyright
- Acknowledgments
- About This Book
- Introduction
- 1. The Shift: Finding Those Eyeballs and Big Mouths
- 2. Create Your Foundation: Be a Human, Not a Company
- 3. Become a Trusted Resource: Because Nobody Cares About Your Product
- 4. Selling Sucks: To Educate, Inspire, and Entertain Is Fun
-
5. Be Your Own Media Source
- 5.1. Have Control over Creating Your Content
- 5.2. Failure Is Part of the Game ... and It Has Never Been So Cheap
- 5.3. There's Nothing Better than Free Opportunities
- 5.4. Search Engines Eat Content for Breakfast, Lunch, and Dinner
- 5.5. Online Content Can Increase in Value over Time
- 5.6. How Creating Content Positions You as a Trusted Resource
- 5.7. Traditional and New Media Love Trusted Resources
- 5.8. It's Not Just Online
- 5.9. The Cost of Creating Is Ridiculously Cheap
- 6. The Art and Science of Experimenting and Creating Content
-
7. Tapping into the Power of Online Video: Forget Viral, Focus on Function
- 7.1. Smarter, Faster, Cheaper Hosting and Publishing
- 7.2. Smarter, Faster, Cheaper Shooting
- 7.3. Smarter, Faster, Cheaper Editing
- 7.4. Proven Video Ideas You Can Bring to Your Business
- 7.5. Behind the Scenes
- 7.6. Product Demo/Screencast
- 7.7. Storytelling and Online Shows
- 7.8. A Few Tips from Blood, Sweat, and Experience
- 8. Market and Promote Your Business by Helping Others
- 9. The Keys to Marketing, Promoting, and Building Your Community
- 10. Creating a Sharable and Spreadable Website
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11. Expanding Your Network: The Art of Digital Schmoozing
- 11.1. The Dumber, Slower, Expensive Approach to Digital Schmoozing
- 11.2. The Smarter, Faster, Cheaper Method of Schmoozing
- 11.3. It's All about the People
- 11.4. The Power of Being an Online Connector, Value-Giver, and Digital Schmoozer
- 11.5. Characteristics of the Most Successful Entrepreneurs on Social Media
- 11.6. Rookie Mistakes
- 12. Your Reputation in the Transparent World We Live in: Doing Business Now Is Like Being on Camera 24/7
-
13. Respect the Blogger and New Media
- 13.1. The Dumber, Slower, Expensive Goliath Approach to PR
- 13.2. So, What Is the Smarter, Faster, Cheaper Approach?
- 13.3. Do You Have to Be Sexy to Be Covered?
- 13.4. Every Blogger and Online Media Source in Your Niche Matters
- 13.5. Size Is Overrated, Pay Attention to Small
- 13.6. Where Do You Find New Media Sources?
-
13.7. Avoid Rookie Mistakes When Reaching Out to New Media
- 13.7.1. Not Knowing the Material
- 13.7.2. Assuming Everyone Is the Same
- 13.7.3. Using the Wrong Contact Method
- 13.7.4. Not Respecting Time
- 13.7.5. Sending Press Releases
- 13.7.6. Offering to Guest Blog for Sites that Don't Do This
- 13.7.7. Wham, Bam, Thank You Ma'am
- 13.7.8. Grow a Bigger Mouth
- 13.7.9. Delicious Cherries
- 14. How to Connect with Anyone You Want: Using Your Content, Connections, and Products as a Handshake
- 15. Traditional Advertising Is Dying: The Rise of Creative Paid Sponsorships and Social Marketing
- 16. Take It Offline
- Conclusion
- About the Author
Product information
- Title: Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business
- Author(s):
- Release date: December 2010
- Publisher(s): Wiley
- ISBN: 9780470647929
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