Video description
As technology expands the way that marketing is understood, led, and practiced, there are exciting new opportunities for Chief Marketing Officers and Chief Information Officers to drive growth by collaborating and transforming their organizations. For example, in a more interconnected and intelligent world, marketers can use social media technology to deepen their connection with customers, employees, and citizens. In this HBR webinar, C-level marketing and technology experts from the Cleveland Clinic discuss how leaders are partnering to transform their organizations and take advantage of the immense opportunities in their radically changing markets.Table of contents
Product information
- Title: Smarter Marketing: The New Partnership for the CMO and CIO
- Author(s):
- Release date: January 2013
- Publisher(s): Harvard Business Review
- ISBN: None
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