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Smashing Book #2 — The Lost Files by Smashing Magazine

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Plagues in Web Design Business & How To Deal With Them

Speider Schneider

Digital design and development advance almost hourly, and technology comes at us at lightning speed. Even though new and evolving technology gives us greater control and functions, lay people and clients fall farther behind in understanding how all of this is built from the ground up. Any meeting you walk into will be filled with people who have no idea how it all works. So, you have to start by listening. And then you need to control the project with an iron fist, or else you will end up with a product that has sparkles and random visual noise all over the place.

Start with the understanding that non-digital people are completely ignorant of what makes a website — or the entire ...

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