Smashing Book 3⅓, otherwise known as "The Extension", presents practical applications of storytelling to Web design, reviews emerging navigation design patterns and helps you understand how to meaningfully employ content strategy in your websites.
With Web design, we can do much more than inform the audience. The power of storytelling and content strategy is in creating engaging, emotional connections that transcend their platforms. In this book, we will review emerging navigation design patterns and understand how to employ a content strategy — which is an important process, often underestimated and dependent on many factors. A case study of Smashing Magazine’s responsive redesign beautifully illustrates what this approach could look like in practice.