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Smashing Book #4 — New Perspectives on Web Design by Smashing Magazine

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The Two Faces of Content Strategy: Balancing the Needs of Users and Editors

By Corey Vilhauer

Illustration Corey Vilhauer

In 2005, I created my own WordPress blog. It wasn’t easy. It took what felt like a monumental amount of learning — learning I did on my own time, relying on a continuous cycle of trying and failing my way toward each small success. It was barely a success, but it launched, and I took on the task of creating something interesting on a daily basis.

This was my first brush with self-publishing, in which I wrested the reins of publication from the essayists and journalists whom I admired, forcing myself into the public eye. I did it to practice writing, to sharpen ...

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